E-Lumigent is a revolutionary account-based marketing platform that will boost your organization’s sales revenue and will encourage client engagement.
Finding Your Next Customer
E-Lumigent’s sales and intent data help you FIND your buyers “off-site” across more than 10,000 B2B websites, ENGAGE them with relevant offers, and CONVERT them more efficiently and effectively than your competitors.
Account-based marketing (ABM), is a strategic approach based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
Our service:
- Monitors current customer research activity, providing early signals of intent to purchase.
- Collects and understands research they are conducting and discovers untapped audience segments.
- Executes offers which engage and convert customers across the entire buying journey.
With access to E-Lumigent’s sophisticated technology, you will engage your customers with hyper-localization and fresh content that’s relevant when they view, not just when you send it.
How it Works
The E-Lumigent platform uncovers buying intent. It translates that intent into buying behavior, which becomes your E-Lumigent scores. These trends and patterns provide sales alerts and trigger customized communications to enhance and accelerate your sales pursuits.
With this proprietary business intelligence, your sales team will know how to find prospects – and move ever closer to clinching the deal.
E-Lumigent works by first identifying business decision makers across thousands of sites, communities, and blogs. It engages ‘in-market’ prospects with your offers after they’ve read published articles, blog posts, product reviews, and other content relevant to your products and services.
Once active accounts are identified, we can concentrate on increasing engagement, while constantly measuring and orchestrating campaigns to target them with your information.
Features
Built for marketers, E-Lumigent’s flexible design supports your team throughout the entire sales lifecycle by data integration, channel execution, thorough reporting, and analytics.
E-Lumigent empowers you to:
- Anticipate new prospect behavior, qualifying buyer intent from immediate outreach.
- Launch sales based marketing and communications campaigns based on when named accounts show intent to buy.
- Plan relevant and smart engagement interactions with your accounts to engage them before they seek buying proposals.
- Integrate into your campaigns a complete view of each account with firmographics, econographics, risk data, contract data, and an ever expanding pool of intent data.
- Measure and report on performance with business intelligence tools based on real-time site analytics.
Engaging Buyers Across All Channels
No matter what product or service your company offers, no matter what channel you use, E-Lumigent will enhance and accelerate your prospecting.
From our actionable reports, you will better understand your customers, and be able to set goals and plan a budget for your marketing campaigns.
Our Six Step Process:
Step 1: Listen For Universal Behaviors
Every day, your target accounts are conducting research on your website and across thousands of relevant websites.
Use E-Lumigent to understand:
- Who has been to MY website?
- Who is researching products & services I sell?
- Who has NOT been to MY website that is conducting similar research?
Once E-Lumigent identifies prospects and segments them into audiences, the analytics we provide enables you to develop pin-pointed advertising campaigns.
Step 2: Budget Planning
Determine the scope and intensity of your campaign utilizing the data points collected from millions of devices and web sessions across over 10,000 websites in hundreds of categories every single day.
Because E-Lumigent only targets prospects after the audience has been identified, it serves to maximize your sales & marketing budgets.
Step 3: Integrate Your Marketing Platform
Through E-Lumigent, we generate interest from the most relevant and engaged accounts because we can:
- Map real-time organizational behavior with keyword specific content and activity across the web.
- Customize keywords / topics to specific accounts.
- Identify research and buying teams by tracking their natural organic behavior and content consumption.
- Score the most active accounts and rank them at the city location where the activity is happening.
- Deploy AdTech and MarTech tactics that are built out using the same intent based analytics data.
Step 4: Design Customer Experiences
Your buyers are more connected than ever, and interacting “in the moment” is critical if you want to be able to capture their attention.
Our service offers the ability to put your brand in front of your target accounts and to deliver highly relevant individualized content.
Step 5: Optimize Your Performance
E-Lumigent validates new opportunities, engages them in thought leadership, and delivers Hot Leads and Intelligence to your sales team.
Track your progress with an intuitive and unified dashboard of metrics that shows:
- Total engagement in the topics/categories that matter most to you.
- Overall engagement with your brand – based on ads served, emails opened, site visits and activity in CRM.
- Keep track of progress using industry benchmarks.
Step 6: Seal the Deal
E-Lumigent is a game-changing solution for converting potential customers into buyers. Its unique service finds and engages your buyers with real-time intent data, an intuitive engagement platform, and managed services.
Let us show you how E-Lumigent can make a difference!
